In April 2025, the Trump administration introduced a set of new auto tariffs, followed shortly by modifications meant to soften the impact. As of this writing, there are 25 percent tariffs on imported vehicles and automobile parts.
These tariffs affect the entire automotive industry, touching everything from production to pricing. Ford, however, manufactures many of its vehicles in the United States. All the same, the company estimated that tariffs will cost the company over a billion dollars in 2025.
Plus, not all Ford vehicles sold to U.S. Americans are made in the U.S.A., as a number are manufactured in Mexico. In this case, Ford plans on increasing pricing on some models of Mustang Mach-E electric SUVs, Maverick pickups, and Bronco Sport vehicles.
So, how will this affect customers at Jim O’Neal Ford? We cover that in this blog.
Ford Motor Company: From American, For America
Price hikes from tariffs are what put off many customers from coming into auto dealerships at this time, and Ford naturally anticipated this. That’s why on April 3, not long after the auto tariffs were announced, Ford announced its Ford Motor Company: From America, For America.
The premise of this program is simple: offer employee pricing to all customers.
This program does not extend to every single model, however. For Ford vehicles, just 2025 and 2025 gas, hybrid, plug-in hybrid, and diesel vehicles are eligible for this employee pricing.
So, if you are a potential car-buyer in Indiana in 2025, what does this employee-pricing initiative ultimately translate to?
Think of it as like a discount on what the price could have been if Ford decided to price the vehicles purely in accordance with tariffs’ impact on costs.
When buying at a dealership like Jim O’Neal Ford, then a good-case scenario would be that you could get a car at a price that resembles a pre-tariff deal. That is, if you are buying a vehicle from the 2025 or 2024 model year.
How Long Does Ford Employee Pricing Last?
As of this writing, Ford has set July 6th, 2025 as the deadline for customers interested in getting a vehicle with the employee-pricing deal.
Tips for Buyers: How to Navigate the New Tariffs
- Explore Financing Options: One of the best ways to offset the increased cost of a new vehicle is through financing. Jim O’Neal Ford offers financing options for buyers; you can read about our options here.
- Consider Leasing: If purchasing a new vehicle is currently out of reach for you, leasing can still be a good alternative. If you are someone who is generally interested in driving new vehicles, then leasing can be ideal, as you do not need to make a heavy investment in a single vehicle. Contact Jim O’Neal Ford for the latest information about our lease offers.
- Check Out U.S.-Made Models: Some of Ford’s most-iconic vehicles are made in the U.S.A. This includes the best-selling F-150 line along with plus its Ford Super Duty line consisting of F-250, F-350, and F-450, some of which are even manufactured in the nearby Kentucky Truck Plant in Louisville, Kentucky. Certain models of Explorers, Rangers, Broncos, Escapes, Expeditions, and Transits are manufactured in the U.S.
- Consider a Trade-In: With tariffs throwing a figurative wrench in manufacturing for many auto companies, your trade-in vehicle may be more valuable to dealerships like Jim O’Neal Ford, as keeping the lot full with competitively priced vehicles will be a priority. If you are dead-set on getting a new vehicle, then consider trading in your old one to bring the sale price down.
- Stay Informed About Promotions: Keep an eye on ongoing promotions and offers. Jim O’Neal Ford will be adjusting pricing and incentives according to market conditions. Check in with us about limited-time offers, trade-in incentives, and other deals that can help you save money even as prices rise.
Jim O’Neal Ford’s Role in Helping Buyers Navigate Tariffs
We encourage buyers to come into our dealership with up-to-date knowledge and understanding of tariffs’ effect on the auto market.
At Jim O’Neal Ford, we understand the impact that rising prices and economic shifts can have on our customers. Whether you’re looking for a new Ford F-150 or a Ford Bronco, our team is committed to offering competitive financing options, assisting with trade-ins, and answering any questions you have about tariffs’ impact on the market.
Have any questions about tariffs and Ford vehicles? Reach out to Jim O’Neal Ford today!
