Military and First Responder Appreciation Program

Ford Salutes Those Who Serve

Ford Motor Company is grateful to you for your honorable service to our country and would like to salute those who serve. That's why we're proud to offer you and your families a Military and First Responder Bonus Cash Offer.

Military Eligibility

Active Duty

Register to receive the Ford Military Appreciation Cash Offer toward the purchase or lease of an eligible new Ford vehicle! Details about this exciting offer are below. For all you do for us, this is the least we can do for you. Qualifying military and family members include:

  • Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard
  • National Guard, Reservists Serving on Active Duty and members of the Delayed Entry/Enlistment Program (DEP)
  • All Veterans are eligible
  • Spouse/Surviving spouse, or other household members


If you served, you save. It's as simple as that. Ford Motor Company will never forget all you gave to protect our country's freedom - and here's how we're going to prove it. Qualifying military and family members include:

  • Retirees (Regular Retirement, Reserve Retirement, Early Retirement, Medically Retired)
  • Spouse/Surviving spouse, or other household members


We can never fully "Thank You" for the sacrifices you've made for our Country - but helping you save is a start. For those Ford customers that need to have adaptive equipment installed in their Ford or Lincoln vehicles, Ford offers up to $1000 through the Ford Mobility Motoring Program.

  • Corporate Relationships with Disabled American Veterans (DAV), Paralyzed Veterans of America (PVA), and Veterans Advantage

Overseas Personnel

The Military Advantage Program (MAP) is an exclusive Vehicle Purchase Program created by Military AutoSource (MAS), the authorized Distributor of Ford vehicles for U.S. military personnel who are currently serving outside of the 50 United States.

  • Privileged Overseas Military Personnel Pricing
  • Lowest Price Guarantee
  • Exclusive Rebates
  • Guaranteed Price and Rebate Protection
  • Protection from hidden charges (MAP offers full disclosure)

First Responder Eligibility

911 Dispatchers

  • 911 Dispatchers are now eligible!

Fire Department

  • Career Firefighter
  • Volunteer Firefighter


  • EMT
  • Paramedic


  • Police Officer
  • Sheriff/Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer
  • (Example: Department of Public Safety, Central Intelligence Agency; please note that not all Federal Law Enforcement Officers qualify for the program.)

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Jim ONeal Ford Inc

516 S Indiana Ave
Directions Sellersburg, IN 47172

  • Sales: (812) 246-4441
  • Service: (812) 246-4441
  • Parts: (812) 246-4441


  • Monday 9am-7pm
  • Tuesday 9am-7pm
  • Wednesday 9am-7pm
  • Thursday 9am-7pm
  • Friday 9am-7pm
  • Saturday 9am-5pm
  • Sunday Closed

Jim O'Neal Ford is proud to support those who serve our country and our communities with Appreciation Cash Offers

Here at our Sellersburg, IN dealership, we're proud to live in a community in which many families have a history of service to our nation that goes back generations. Whether at home or abroad, we firmly believe that the men and woman who serve deserve our utmost respect, admiration, and appreciation. That's why we're proud to offer Appreciation Cash to Members of the Military and First Responders to make it easier for those who serve to finance the new Ford vehicle they want.

Military Appreciation Cash at our Ford dealership near Louisville, KY

Serving in our nation's Armed Forces is an incredible distinction, which is why we're  proud to offer up to $750 in Ford Military Bonus Cash to…

  • Active Duty Military Personnel
  • Retired Military Personnel
  • Veterans
  • Overseas Military Personnel
  • Military Spouses and other household members

All you need to do is drop by our dealership in Sellersburg, IN to have a chat with our sales team. We'll walk you through registering for your Ford Military Bonus Cash with your Troop ID on ID.Me. Just bring along proof of your military service, and you'll be able to qualify in just a few minutes, so you can get on to browsing the variety of new Ford models you can use that Military Bonus Cash on. In fact, you can even pair that bonus cash with other publicly available incentives and offers to maximize your value.

Ford First Responder Appreciation Program here in Sellersburg, IN

First responders are pillars of our community, so it's only natural that they should be celebrated. Here at Jim O'Neal Ford, we're proud to celebrate our community's first responders with $750 in Appreciation Cash on eligible new Ford models for folks who work as…

  • 911 dispatchers
  • Law enforcement officers
  • Firefighters
  • EMTs and Paramedics

Best of all, qualifying for this appreciation cash is as easy as stopping by our showroom to have a chat with our team, so feel free to do so today!